Here are some brief points on the economics of for-profit start up publications.
There are a great number of them that are in profit. They exist to make money. They are not an altruistic project enamoured of the public good. They have boards, they have CEOs drawing large salaries, they have full…
Everyone I know in writing is smart enough to be this person. But if yr just starting out: get good (blog it out if you need an audience) and then when it comes time to go to market, be like Elmo and get paid.